There are hundreds of thousands of different approaches and ideas on brand creation. If you were to research the subject, you would find many different articles and blogs focused specifically on the subject.
One in particular states “An image makes a company distinctive, or unique, compared to others in the market”. “Creating a Brand”. I like this description because it quickly sums up my thoughts on the Smittys Rancho products we offer on our website. The common thread tying our products to one another from my point of view is bright colors, clean lines, and pretty styling.
As we add products to our line one by one, we take many things into consideration including end cost to the customer as well as profitability for the company.
I wanted to take a few moments this week and show you some of the process behind our one of a kind, handmade Smittys Rancho Brand items. Let’s head over to my workshop… and I’ll tell you the story along the way.
Last September I bought and refabbed a used construction trailer for a thousand dollars to use as my sewing workshop. Here it is after I purchased it and cleaned up the exterior.
The interior took about a month to clean, paint, install flooring, and finally purchase and move in the equipment. Here are a few shots of the interior in the ‘early days
So I had equipment and a nice new workshop, and I started puttering around with some sewing projects… all the while in search of some projects that would actually generate income to help offset some of the refab cost. I was scrolling through posts on Craigslist one afternoon and I spotted a post for sewing help needed. Little did I know the unique and fun opportunities that would come from responding to that one post.
I quickly made contact and discovered the project was constructing female oriented hunting bow cases. I was very excited when I saw a picture of the product and received the pattern and materials; I could hardly wait to get started on it. Here are some pictures of the bow cases in progress and completed.
As the business relationship continued between Smittys Rancho founder Jeanette and I, we discussed new products, tested them, and added them to the brand. Currently we offer the beautiful bow and arrow cases pictured above, the soft and colorful tennis racquet tote, the regular and concealed carry totes, the cute and compact bow clutches, and our newest product, the reversible camo headband.
Here are some more pictures of Smittys Rancho Brand products in the process of being constructed in the workshop.
As we go forward introducing more new and exciting female-oriented Smittys Rancho Brand camo products in the future, I know you will love receiving them as much as we love making them for you.
Thanks for joining me on this little tour, and see you next time!